You are the chief operating officer (COO) for a community hospital in the Midwest. The capital budget for the upcoming fiscal year, which is $350,000, is allocated for the addition of new initiatives that will provide medical specialties that patients seek most often through medical tourism outreach. Your chief executive officer (CEO) asks you to prioritize what specialties should be put in place after executing your marketing research and creating a marketing plan. What types of marketing research will you perform in order to prioritize the list of specialties? What is the marketing strategy you will use to sell your findings to the CEO?