You are the Director of Advertising for Atlas Sports, a sporting goods superstore.

Your weekly sales are currently about $$27,000,$ and you are doing no advertising. Your weekly profit is about $$-7,800.$

The cost effectiveness of advertising options is similar to what was in the Learning Phase.

Your goal is to generate a weekly profit of $$6,000.$ Spend too little on advertising, and you will remain at a loss. Spend too much and expenses will eat away any profits.

Click Next to review key findings from the Learning Phase.