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You are the Director of Advertising for Atlas Sports, a sporting goods superstore. Your weekly sales are currently about $ 2 7 , 0 0
You are the Director of Advertising for Atlas Sports, a sporting goods superstore.
Your weekly sales are currently about $ and you are doing no advertising. Your weekly profit is about $
The cost effectiveness of advertising options is similar to what was in the Learning Phase.
Your goal is to generate a weekly profit of $ Spend too little on advertising, and you will remain at a loss. Spend too much and expenses will eat away any profits.
Click Next to review key findings from the Learning Phase.
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