Question
You are the Director of Credit Products (Credit cards, lines of credit, etc.) at a large bank. You have access to all of the credit
You are the Director of Credit Products (Credit cards, lines of credit, etc.) at a large bank. You have access to all of the credit reports (and all the data contained therein) in the U.S. You have access to all of the web surfing history (history for the last 180 days) of all in the U.S. You have access to all credit card purchase history from 2 of the largest banks in the U.S. The Black card provides automatic credit for up to $150,000; for example, your Black Card holder could go to a car dealership and purchase a car that cost $45,000 with that card. What data mining would you do, if your CEO asked you to develop a list of potential customers to send pre-approved letters for your new Black Card?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started