Question
You are the director of the marketing department for Starbucks. In this capacity, you are responsible for all aspects of Starbucks marketing and have auspices
You are the director of the marketing department for Starbucks. In this capacity, you are responsible for all aspects of Starbucks marketing and have auspices over all functions, budgets and capacities related to marketing. During December of 2021, the CEO brought you in and asked you...
- What marketing initiatives could be implemented to improve market share and profitability and how will we know we've achieved them?
Within 1 month? Within 1 year? Within 3 years?
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
