You are the district sales manager for a large consumer products company that sells its products largely through wholesalers and directly to a few giant retailers. Your company also allows business customers to order online. Today, your company's national sales manager sent you an e-mail saying that the CEO is upset because of poor customer retention rates. Last year, the company lost over 20% of its regular customers through attrition of various kinds. At the same time, promotional costs to attract replacement customers are increasing dramatically, causing slimmer profit margins. The CEO has found this situation unacceptable and he has demanded that all sales managers focus more on customer retention. Large bonuses will be awarded to those sales managers and their salespeople who can reduce customer attrition most. You have been tasked with the creation of the plan, what would you do? Please explain what plan to put into place considering you are the sales manager.