You are the executive responsible for marketing research in your organization. The marketing department has indicated its intention to undertake some advertising shortly and has asked you to suggest some methods that would help evaluate the success of this activity. Explain how each would work.

Answer the question, including an Introduction, to address the question and how you have understood it, indicate the direction you will take / your line of reasoning. Then, pick five main points to cover in-depth; choose points that address the question. Also, develop logical arguments and use formal language. Finally, conclude by relating your main points to the question, demonstrate that you have answered the question.