1. : You are the finance manager of Tomatoes and More, Ltd. Your product is time sensitive from the field to sales to collections. There was a drought this year and funds are short. You are also in charge of planning the expenses for next seasons crops (seeds, fertilizer, labor, materials, and distribution). Work out the following two problems your company faces during the year and give your solutions in both situations for the company to succeed:
   1. Speed up the Collection (Shorten the lag time). To speed up the collection float means having cash available sooner. You need to invest in next seasons seeds and line up other expense items now. How will you do this?
   2. Slowing down payment (lengthen the lag time). A credit card purchase is an extended disbursement float but costs you money. How will you lengthen the lag time for bills that are due now so you can use your funds longer?

1. Explain the three components of the cash conversion cycle (CCC) and explain why a company should attempt to speed up its receivables and slow down its payables.
2. What does analyzing companies against their industry tell a finance manager or financial analyst?