You are the Human Resources Director for a small manufacturer $-$ CoatCo. Three months ago one of your coats became the "must have" coat of the season because an online influencer wore it in a viral video. You have$/$manage a Facebook page for the company but it is really not used well and is out of date. Your CEO $($small company remember$)$ has asked you to put together a proposal to up your social media presence to capitalize on the attention.

$2.$ Write a memo to your CEO answering the questions below: Items to include in the memo:

$-$Which platforms are you going to recommend the company be on$?$ Why? What types of things about the social media platforms will you want to know before you recommend using them?

$-$Who is going to have access to post on those platforms? What types of policies do you need to put into place to be sure someone doesn't $\text{'}$go rogue" and create another viral exposure $-$only this time not in a good way.

$-$When the influencer first wore the coat in the viral video, he got the name wrong and said "CoCo" instead of "CoatCo" So$,$ your CEO asked you if you can just buy the $"$

coco.com" web address so that you can re$-$direct people over to your website $"$

coatco.com" and capture any potential missed sales. Can you do this? Discuss concerns$/$process for new web address.