You are the international manager of a U.S. business that has just developed a revolutionary new personal computer that can perform the same functions as existing PCs but costs only half as much to manufacture. Several patents protect the unique design of this computer. Your CEO has asked you to formulate a recommendation for how to expand into Western Europe. Your options are (a) to export from the United States, (b) to license a European firm to manufacture and market the computer in Europe, or (c) to set up a wholly owned subsidiary in Europe.

In your original post: Based on the current environment in Europe, (that means research the current business and economical environment in Europe), evaluate the pros and cons of each alternative and suggest a specific course of action to your CEO.

Please read instructions in order !! Also, answers questions in order into your if there is any !! Also separate your answers if you have more then one answer so easy to understand when reading it !! Keep your post organized also as a discussion post !!