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You are the International Marketing Manager at Amazon. Amazon intends to enter a high-income county and a low-income country. Your task is to suggest appropriate
You are the International Marketing Manager at Amazon. Amazon intends to enter a high-income county and a low-income country. Your task is to suggest appropriate marketing strategies in two countries at different stage of market development (e.g., a high-income country vs. low-income developing country) AND explain the rationale behind these strategies (justifications).
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