You are the manager of a new start$-$up; a trendy grocery store for college students. You have just completed your first year of sales, and you have a large amount of data to analyze to discover your start$-$up$$s efficiency and profitability. Your assistant manager has run an in$-$depth analysis of the data and has a few questions, recommendations, and issues that he needs you to address.

The sales records indicate that ramen noodles sell extremely well with college students. So well, in fact, that you have trouble keeping it in stock and on the shelves. What aspect of information quality could keep ramen on the shelves?