You are the manager of Impromptu Printing, a leading print shop. Impromptu's resources include a highly experienced staff and stateof$-$the$-$art printing presses. However, your closest competition has $-$ started to cut into your market share by offering same$-$day turnaround on most orders. Although your staffing and equipment is not optimized for rapid production, you decide to start offering a same$-$day guarantee to your customers. According to the resourcebased view, what is wrong with this decision?

a$.$ Customers tend to have negative opinions of firms that imitate other firms.

b$.$ You have failed to take into account resource immobility.

c$.$ Employees are often resistant to changes in strategy.

d$.$ Your business is not organized to capture value.