Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

You are the Marketing Director for a professional baseball team. A video of a fan-favorite, popular in-between inning game activity called, Pop the Balloons is

You are the Marketing Director for a professional baseball team. A video of a fan-favorite, popular in-between inning game activity called, "Pop the Balloons" is posted to TikTok. The video features a young lady placing a balloon between her and a seated male friend. The goal of the activity is the couple who breaks the balloons the fastest, wins. The video has gone viral resulting in 400k views, 14.5k likes and has garnered 500+ followers. The General Manager is very excited because it has been an organizational and personal goal to beat the analytics in comparison to their rival. Part of the popularity of the TikTok post was due to comments. Several people have started to "razz" the couple featured in the video. The young lady featured in the video has reached out to you. She is upset at some of the lewd comments that have helped the video to go viral. She has requested that the video be taken down. In discussing the situation with the General Manager, he argues that 1) the video isn't that bad and that you can't control what people are going to say about it, and, 2) the baseball team can do whatever they want with the video since there is language on the back of the ticket that says the team has rights to use the ticket holder's likeness in promotional materials. Based on the above write a position paper discussing your recommended course of action. Please include the following information: To Get Started: * A summary of the situation; statement of the problem you're trying to solve * What potential challenges or consequences could the team be facing? * A recommendation of at least two possible solutions * Each solution should include a course of action, expected outcomes and how this could help the overall organization * A final recommendation; justify why this is the best course of action I'm not asking for the paper to be written just asking for a few pointers thank you

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Business research methods

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

8th Edition

978-032432062, 0324320620, 1439080674, 978-1439080672

More Books

Students also viewed these Marketing questions