You are the marketing director for Golden State of the NBA. It is our last preseason game and Stephen Curry goes down with a torn ACL and will miss the entire season. You already have sold 12,000 season tickets but your arena holds 18,064 fans, which you are expected to sell out. What strategies could you take to ensure those 6,064 seats are sold each game? Additionally, what strategies could you take to make sure your season ticket holders still have fun so they come to the games that they bought tickets for? Remember, you want your season ticket holders to attend because the more people you have in the arena, the more money you are going to make on concessions and merchandise. P.S. You can't sign any more players. Remember, as sport marketers and salespeople we have to make our fans happy. Not an easy challenge.