You are the Marketing director for Great Lakes Brand Cherry Treats, a regional company headquartered in Traverse City, MI. You distribute cherry-based snack products made from Michigan cherries exclusively, and you sell to the markets that surround Lake Michigan. Competition comes from all other brands in the category - hence competitiors are referred to as Fruited Snack Brand Sales.

TIPS: To simplify this problem, assume that these seven markets comprise the total universe for your brand. Likewise, the 6,308.5 (000) Households in the table below represent 100% of the population. The $3 million in sales for Great Lakes and the $27 million for Fruited Snacks also represent totals for the "universe".

Market	HHS (000)	% HHS	Great Lakes Brand Sales $(000)	% Great Lakes Brand Sales	Fruited Snack Brand Sales $(000)	% Fruited Snack Brand Sales	BDI	CDI
Chicago	3,449.3		1,350		14,040
Grand Rapids	727.1		390		2,160
Green Bay	424.2		180		1,890
Lansing	256.2		180		1,350
Milwaukee	872.7		450		3,510
South Bend	332.3		150		1,890
Traverse City	246.7		300		2,160
Total	6,308.5		3,000		27,000

Name the markets with both high BDI and high CDI, and advise your client on the best advertising/marketing action in light of your brand, the category, and potential competitive threats. (5 points)