You are the Marketing director for Great Lakes Brand Cherry Treats, a regional company headquartered in Traverse City, MI. You distribute cherry-based snack products made from Michigan cherries exclusively, and you sell to the markets that surround Lake Michigan. Competition comes from all other brands in the category - hence competitiors are referred to as Fruited Snack Brand Sales.

TIPS: To simplify this problem, assume that these seven markets comprise the total universe for your brand. Likewise, the 6,308.5 (000) Households in the table below represent 100% of the population. The $3 million in sales for Great Lakes and the $27 million for Fruited Snacks also represent totals for the "universe".

Market	HHS (000)	% HHS	Great Lakes Brand Sales $(000)	% Great Lakes Brand Sales	Fruited Snack Brand Sales $(000)	% Fruited Snack Brand Sales	BDI	CDI
Chicago	3,449.3		1,350		14,040	52.00%	82.30	95.10
Grand Rapids	727.1		390		2,160	8.00%	112.79	69.41
Green Bay	424.2		180		1,890	7.00%	89.23	104.10
Lansing	256.2		180		1,350	5.00%	147.74	123.12
Milwaukee	872.7		450		3,510	13.00%	108.43	93.97
South Bend	332.3		150		1,890	7.00%	94.92	132.89
Traverse City	246.7		300		2,160	8.00%	255.72	204.57
Total	6,308.5		3,000		27,000

Name the markets with low BDI and high CDI, and advise your client on the best advertising/marketing action in light of your brand, the category, and potential competitive threats