You are the marketing director for"Hon-ee Suckelz," apre-packaged drink snack flavored with natural honey instead of sugar. Previous research has indicated your closest competitors are otherpre-packaged, highend, naturally sweetened beverages.Further, you are still a fledgling company and only distribute your product in a few U.S. states.

Although sales have been successful todate, you would like to assess whether your upcoming marketing campaigns should focus on one of two strategies. Strategy one would be to expand themarket: this strategy would use promotional messages that emphasize theall-natural nature of your product compared to other competing products like sodas that have"artificial" sweeteners. Strategy two would focus on attracting consumers away from current competitors. The messaging here would emphasize how"Hon-ee Suckelz" has numerous attractive properties that distinguishes it from other"all-natural" packaged sweetened beverages.

To decide between these twooptions, you would like to understand the current penetration% in your relevant markets. You currently operate within 4 distinct regional markets.

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