You are the Marketing Manager at Apple. Answer the following questions:

a.What is the difference between product mix and product line? Based on Apple, provide an example for each. (3 marks)

b.Explain why a company like Apple would choose to market themselves as socially responsible.(2 marks)

c.Discuss in detail how digital marketing can be used to increase sales. Provide at least three examples to support your answer. (3 marks)

d.What factors may affect Apple's decision when choosing the location of a new store in Sydney? Explain at least four factors. (2 marks)

It is recommended that the answer is not taken from any sources or referred from anywhere