You are the marketing manager for a line of beach umbrellas branded as Tommy Bahama. You have invested quite a bit in developing your brand. You have extensive distribution both in-store and online. Both the product and the market are maturing, and you want to extend your product life.

1. What should be your pricing strategy for the umbrellas, given what you know about the product's life cycle?
2. What are 2-3 specific actions related only to the umbrella product that you could take to extend the life of your brand? How would you describe or characterize these actions using concepts from this class?
3. What complementary related product that would logically be purchased with umbrellas do you want to introduce to extend the brand? Defend your choices and outline your promotional strategy for this new product.