You are the marketing manager for a retail food company that has a new 16 ounce fruit juice product, packaged in a reusable squirt type bottle. (Provide steps in developing a production plan by answering the following questions)

who is your target market for this new product and why?

Determine communication objective:

Develop a promotion plan for this new product (design a message)

what market communication tools would you use (select a communication channel)?