You are the marketing manager for an organic beauty supply store. Sales are steady with your current product lines, but you are ready for more. You feel that introducing a new product sometime within the year would be a great idea. The only issue is you are not sure what to develop. Discuss the advantages of choosing qualitative or quantitative research. If you can do both, which would you conduct first? (Please use point form, short sentences, bulleted lists - keep your answers concise and clear and limited to 6 rows provided).