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You are the marketing manager for Dollar Shave Club, and you want your boss to approve a budget for a PR campaign in the fall.

You are the marketing manager for Dollar Shave Club, and you want your boss to approve a budget for a PR campaign in the fall. Describe key advantages of using PR as part of the marketing mix, and briefly describe one PR activity or tactic you think would be effective and why. (Ch. 3)

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