Question
You are the Marketing Manager for Eataly (Toronto) https://www.eataly.ca/ and are writing the IMC plan for 2021. Describe Eataly's target audience Make a concept statement
You are the Marketing Manager for Eataly (Toronto) https://www.eataly.ca/ and are writing the IMC plan for 2021.
Describe Eataly's target audience
Make a concept statement
Insight, benefit, RTB
Recommend a creative strategy
Message appeal and creative execution / tactical considerations
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
