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You are the marketing manager of a new herbal shampoo that stops hair loss and actually causes new hair growth. You plan to sell your

You are the marketing manager of a new herbal shampoo that stops hair loss and actually causes new hair growth. You plan to sell your product on an Internet site, which you will advertise on late night television. You are also hoping to obtain free publicity in men's fashion magazines. You are planning to sell a 16-ounce bottle for $24.99 plus $7.99 shipping and handling. A) Using the information provided, identify each element of your marketing mix. (4) B) Identify the target market for your shampoo. (3) C) How can you use relationship management to increase sales? (5) D) Describe what you would change each element of the marketing mix to generate more sales? (8) Be creative

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