You are the marketing manager of BH Press, a publishing company that markets paperback books. Curranty you are developing a marketing plan to introduce a new book this summer. There is a fierce competition in the publishing industry for distribution space in the retail store. As a result, BH Press will spend several hundred thousand euro to publicize the new book. Although this cost is substantial, so are profits; particular if the book becomes a bestseller. Production costs include a one-time charge of 168,000 euros to set up the press. Paper costs are 0.01 euro per page, and front and back covers (two pages) cost 10 times as much as one page. The new book will have 1000 pages and will retail for 57,000 euros. Retailers will have a 32% margin. Like most publishers, BH Press uses two wholesalers. BH Press publishes the books in the UK, and then sells them to 5 regional wholesalers in Europe. The regional wholesalers sell the books to a local wholesaler. The local wholesalers then sell the books to retail stores in various cities. Each local wholesaler will earn 42 euros per carton of the new books (12 books in the carton). Each regional wholesaler will have a margin of 13.80 euros per dozen(12). BH Press has allocated 170,000 euros for trade magazine advertising directed as the regional and local wholesalers. There are 5 publishing trade shows during the summer in Europe. BH Press to attend them all. BH Press has allocated 12,000 euros for each trade show. Additionally, a direct-mail campaign for the book will be sent to 3,500 bookstores throughout Europe. Each direct mail piece will cost 1.25 euros (including mailing cost). Newspaper advertising to consumers is budgeted at 175,000 euros, while sales force selling expenses to introduce the book will cost 30,000 euros. The sales force will only call on regional wholesalers. As an incentive, salespeople will earn and extra 0.25 euros for each book sold. Question: The CEO of BH Press has established a target profit objective of 220,000 euros for the summer. What is the level of sales revenue required to realize this target profit?