You are the marketing officer for Kleenex, a Kimberley-Clark brand. You have been looking for a new country to tap for your market development plan. You have been contemplating the Japanese market for a long time now. You believe that there is demand there for your product based on your research.

a. Among the 4 international marketing strategies options (not market-entry mode) discussed in class, what could be the best one to adapt for this new market? Explain your reasons well.

b. You have also done a cross-cultural analysis and it shows that there could be language barriers and that ads appeal could be quite tricky in Japan. Also, you are thinking of regulations or legal barriers. What are the ways to reduce these barriers in marketing to the Japanese market?