You are the media planner for Zara, the Spanish clothing and accessories retailer. You were asked to make some ads placement decisions for their new line of kids' clothing. Thus, you will focus on $5$ cities from the West side of the U$.$S$.$A$.,$ where the purchase size of the ZARA products is usually high. This example provides an illustration of$......$

below$-$the$-$line promotions.

geo$-$targeting.

above$-$the$-$line promotions.

demo$-$targeting.

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