You are the new account manager forthe communication agency that handles integrated marketing communication (IMC) for theSpecial Kbrand.Your first decision is to conduct an IMC audit(review all IMC elements for the current strategy).You'll need to do the following:

1. Identify and discuss/explain all forms of consumersales promotionutilized (i.e., coupons, price-off, contests, sweepstakes, sampling, other - distributed through any/all media). Why are they doing it?