You are the new Marketing Director for a soon-to-be-established children's medical clinic based in New York City. The entity will be known as Ford Children's Clinic and it will offer the usual and customary array of offerings provided by medical clinics focusing on the healthcare needs of children.Noting the competitive nature of the market, the clinic's owner has expressed desires to proficiently reach clients in order to attract their patronage and he has requested a report containing your marketing communications recommendations.

Think deeply about the particular product offering (i.e., children's medical services), the city in which the services will be offered, and the various communicative options available for reaching clients (i.e., advertising, personal selling, sales promotion, public relations, direct marketing). After careful background research and reflection, write a report indicating the components of the marketing communications mix you would use to market the given children's clinic.

For each component of the marketing communications mix, ((i.e., advertising, personal selling, sales promotion, public relations, direct marketing) you must indicate whether you do or do not recommend its use and supply detailed justifications for your associated decision. Additionally, for recommended components, you must supply details regarding how you plan to put these into practice as specificity is required.

Paper should have an Introduction, Background (city profile, service profile, competitive landscape), Marketing communications mix recommendations(state whether you do or do not recommend advertising, personal selling, etc., being sure to supply justifications for your decision), Conclusions and References.