You are the new Sales and Marketing department head at the Delta Grand Okanagan Resort in the heart of British Columbia wine country.

The Sales and marketing department is in need of an overhaul as productivity is low and customer expectations are not up to standard as of the last audit from head office.

Part 1

Examine standard operating procedures and financial contributions on from a departmental perspective

• Describe the role of sales and marketing in lodging management
• Examine how the current COVID pandemic and a vaccine rollout has impacted the industry. What strategies are being implemented to offset them.
• Apply principles of Management by Objectives and develop action plans to improve future lodging operations

As head of Sales and marketing

• What are your strategies that you are planning to implement in your hotel for the front of the house by category?
• What are the unique challenges facing sales and marketing, given the impact of virtual meetings and conferences?
• Explain this propertys USP for the business clients with specific references to conference and meetings groups.
• Discuss the USP Unique Selling Proposition for the leisure markets identifying specific demographic segments and behaviouristics that might positively impact sales.
• Be specific for promotions for high season, low and shoulder seasons.
• Design 3 unique tours in your community to attract tourists and business travelers alike. Present these 3 tours in a ppt form.