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You are the newly appointed Brand Executive of a mosquito repellant cream/spray at Unilever. The company is planning to launch it in October 2021 and
You are the newly appointed Brand Executive of a mosquito repellant cream/spray at Unilever. The company is planning to launch it in October 2021 and you have the responsibility to apply the conceptual theories and your creativity to answer
Question: You have to appoint a new source/speaker/communicator/sender/spokesperson/celebrity to endorse the product. Whom would you select and why? (Answer relating with source attributes)
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