You are the newly appointed marketing assistant for a well-established local gym, The Spartan (fictional name). Your much older and technologically challenged Marketing Manager traditionally advertises using magazines, television and radio but now wants to consider using more modern approaches such as digital marketing and social media to reach a wider target market. While many customers in the Illawarra consider The Spartan a direct competitor of Anytime Fitness from a quality of equipment and price point perspective, it is not showing up in sales figures, the volume of customers or the differing generations who work out there.

Explain if and how you would use social media and digital marketing to promote The Spartan by showing that you have an understanding of the topic area by:

1. Outlining key concepts (use references)

2. Drawing key models of the concept (use references) PLUS adding examples around the models

3. Identifying examples of other gyms using social media and digital marketing to successfully reach their customers. (1-3 are worth 50% of your answer)

4. Provide your opinion of whether or not you think that social media is the way of the future for The Spartan when it comes to reaching more potential customers in the Illawarra. (worth 50% of answer)