You are the operator of an ice cream shop. Suppose customers who happen to be left-handed have relatively inelastic demands for your product, while right-handed customers have demands that are relatively price-elastic.

a. If you offer coupons in the local newspaper, which group are you targeting to use them?

a. left-handed customers

b. right-handed customers

b. Explain why your profits may suffer if the "wrong" group uses the coupons.