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You are the organiser of a luxury incentive trip for an IT company to South Africa with approximately forty people attending, taking part in a

You are the organiser of a luxury incentive trip for an IT company to South Africa with approximately forty people attending, taking part in a visit to Table Mountain, safari, helicopter ride, wine tasting and shark diving activities!

Required: a strategic crisis management plan for an allocated event / festival organisation.

The crisis management plan should be practical in focus and, in terms of suggested structure and content, include responses to the following tasks, applied to the allocated scenario:

  • Task A: Explain the crisis management plan's purpose, function and parameters including a brief summary of the allocated scenario and, SMART aim(s) and objectives
  • Task B: Provide a critical overview of the potential crises faced and strategic options available to the event / festival organisation
  • Task C: Produce a crisis vulnerability assessment for the organisation (highlighting key internal and external weaknesses and perceived levels of risk)
  • Task D: Include an organogram denoting the composition and structure of the crisis management team, leadership, key roles and responsibilities and lines of communication
  • Task E: Present a crisis activation plan which includes information verification and call out procedures
  • Task F: Outline crisis response plans for the purposes of mitigation and contingency
  • Task G: Outline crisis communication and stakeholder management procedures
  • Task H: Outline procedures for deactivation and stand down of the crisis management team
  • Task I: Suggest post-crisis evaluation methods for review.

(Appraise the importance of crisis management strategy - definition analysis of 'Crisis' - consider the key characteristics of crises (theoretical and industry-based) and typologies - apply these to your case study in order to establish potential crises facing the organisation and, the strategic options available to manage those crises identified.

Critically consider areas of vulnerability for the organisation, given the operating environment and likelihood of occurrence by way of comparison to other similar types of event / festival organisation examples.

Crisis response and resolution will both depend upon and affect a number of key stakeholders, consider how the organisation will communicate with these audiences as well as the appropriateness of different types of information distribution channels.

Determine who is responsible for leading the crisis management team and areas of responsibility for team members. When a crisis occurs, how is this information verified and cascaded among the team and it's key stakeholders?

When should the crisis management plan be activated?How will the crisis be managed?Have appropriate contingency plans been considered in relation to potential crises anticipated?

Conversely, when will the crisis management plan be deactivated and the crisis management team required to stand-down? )

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