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You are the owner of a chain of salons. Building a new store has an up-front cost of $2M and a discount rate of 11
You are the owner of a chain of salons. Building a new store has an up-front cost of $2M and a discount rate of 11 percent. - A new store in the mall will produce perpetual free cash flows of $5M that start next year and grow at annual rate of 2 percent - A stand-alone store will produce perpetual free cash flows of $6M that start next year. - You should choose the mall, because it has the higher NPV. True False
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