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You are the owner of Benny's Pizza, and want to expand internationally! Your requirements for an entry mode into new countries are a reduced
You are the owner of Benny's Pizza, and want to expand internationally! Your requirements for an entry mode into new countries are a reduced risk and reduced capital requirements, you want businesses run by locals who understand the market, and a high level of control and input over the new restaurants. Which entry mode should you choose? O FDI Licensing Exporting Franchise
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