12. Which of the options below is the most significant self- reported barrier to digital effectiveness? OA, Business process too rigid B. Lack of high-tech support OC, Cultural and behavioral challenges OD. Lack of dedicated funding 13 According to Alibaba GDT, what is digital transformation fir st and foremost about? OA, Data B. Platforms OC, Technology OD, People 14 What is the typical first step for most of Taobao villages? OA, Define and develop supply chain. OB, Local businesses starting to cooperate. C. Someone starting an online business experimenting with selling goods from home after being inspired by another village or from work in the city. 15 D. Local government creating a deliberate strategy. Which of the options is NOT an advantage of interviews? A, Interviews permits the research to obtain lots of data in a short ime span across a big group of people. B, Interviews permit the researcher to dig deeper and get better nsights into the psychological of a consumer than a survey. C, Interviews conducted in-person can provide clues to the thinking and feelings of a consumer beyond just the answer that is written in a survey. D. While third-party research is conducted for general purposes, nterviews can provide directly relevant insights.