You are the owner of Economic Agriculture, which has marketed a new hybrid seed variety that was patented 3 years ago. Despite $150 million in sales for the seed technology last fiscal year and a low marginal cost of production ($1.25per bushel), the company has yet to show a profit from selling the hybrid seed. This is in part due to the $500 million in research & development costs. Your economist estimates that at the current price of $5per bushel the elasticity of demand for the hybrid seed technology is -1.24. Based on this information, what can you do to boost profits? Explain.