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You are the product manager for a new children's breakfast cereal. Its proposed brand name is Dinosaur. It is positioned as a health-oriented, fun and
You are the product manager for a new children's breakfast cereal. Its proposed brand name is Dinosaur. It is positioned as a health-oriented, fun and socially-positive cereal. It consists of natural whole grains and the cereal is shaped like different dinosaurs. The cereal provides children with the recommended daily allowance of vitamins A, B and C. To ascertain the cereal's appeal among prospective buyers, you are tasked to conduct a primary data collection. Elaborate on the method you would use to conduct the primary data collection.
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