You are the project manager of a critical product development project for a computer gaming firm. You are completing a concept validation phase of your project and preparing your recommendation to the board of directors concerning whether the firm should move the project forward to a full-scale development phase. During concept validation, your team learned that there are already several similar games in the market place, and further two of the competitors have already amassed significant market share. While your technology team is the best, their assessment is that the competitors' games are more robust and exhibit superior technical quality to the conceptual design they developed. You feel this project is feasible, but your developers have some ideas for a different gaming product that they feel will address a void in the market place. What will you recommend to the board of directors