You are the social media marketing manager for Mercedes Benz South Africa. As an organisation Mercedes Benz has long since entered the strategic phase in terms of its social media marketing maturity. The business makes use of a formalised process to plan social media marketing activities with clear objectives and metrics. Social media is fully integrated as a major component of the organisation's marketing plan. The Marketing Director has asked you to put social media marketing strategy for the local business arm to ensure they can increase their footprint with potential clients. You are required to design a succinct social media marketing strategy using the following guidelines as a blueprint for your answer (use the mark allocation as a guide to how much detail you should provide): 1. Conduct a brief situation analysis and identify three key opportunities for the Mercedes Benz South Africa brand. (5) 2. Provide 5 key objectives of the Mercedes Benz South Africa strategy. (5) 3. Explain how you intend to target one or more segments of social consumers and who they are. (5) 4. Select three social media channels and two vehicles and justify your selections. (5) 5. Explain what your experience strategy would entail. (5) 6. Explain your activation plan and other promotional tools you would utilise. (5) 7. Explain how you would execute and measure the campaign