You are the VP, Advertising for "Yo' Mama" brand, a fashion label that caters to the young, trendy crowd with an urban, hip-hop image. While your customer base has traditionally been largely African-American, you have recognized a tremendous influx of Hispanic consumers into your market. You are preparing for next week's annual budget meetings and you have decided to recommend an Hispanic-focused advertising campaign if the average monthly per store sales to Hispanic customers are at least the same as the average monthly per store sales to African-American customers in a sample of typical stores (sales data given below). Using an alpha of .05 and the 5-step hypothesis testing process, what will you recommend?

Store Average Sales to Average Sales to ID# Hispanics African-Americans $24,200 $ N/A N 17,800 17,000 w 19,200 10,800 4 13,100 19,200 UI 28,300 N/A 6 18,200 16,700 15,500 18,500 OO 6,300 27,100 12,700 29,300 10 N/A 32,000 11 14,600 23,500 12 12,000 17,300 13 18,900 11,400 14 10,100 13,500 15 11,700 25,000