1. You are the VP for Corporate Development for The Keg. Your same-store revenue has not grown in Canada in three years. Your CEO is thinking about completely changing the branding of The Keg restaurants. However, first your CEO wants to know more about the preferences of Canadian restaurant patrons in the last three years in order to determine if they should change (and if so, how they should change).

1. What type of research would you recommend to conduct and why?

1. What/who is your sample?

1. What steps would you use to conduct this research and how would you apply them to this situation?

Suppose you had to do secondary research only. Come up with a few ideas of secondary sources and justify why you think they are good sources