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You are the VP of marketing for a new company that has created a robot lawn mower. Similar to the iRobot Roomba Robot Vacuum Cleaner,
You are the VP of marketing for a new company that has created a robot lawn mower. Similar to the iRobot Roomba Robot Vacuum Cleaner, it can mow the lawn using automation and sensors to make it easy to take care of the yardwork without breaking a sweat. Your management team is working to determine a distribution strategy. You have been asked to write up a summary of the benefits and drawbacks for each of the three options for distribution: intensive, exclusive, and selective.
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