You are the VP of Sales in a wholesale distribution company in. building products. You have a very durable and profitable product call Engineered wood. You are not gaining any traction in the market place even with your High efficiency customers. Builders supply inc is your most profitable customer but he is using a generic and cheaper version of the Engineered wood. Your CEO has tasked you to come up with s Comprehensive program targeting Builders supply inc start buying your product.

in 800 words Write a program centered around Sales strategy, growth, Opportunites, Value added services Overall, How to get builders supply to start stocking your Engineered wood product?