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You are the VP of strategy for an incumbent retailer coming under increasing pressure as a result of: Intensified competition from traditional and new competitors.
You are the VP of strategy for an incumbent retailer coming under increasing pressure as a result of:
Intensified competition from traditional and new competitors. Disrupting by discounters and digital attackers
Shifting consumer preferences.
The CEO and her executive team are under pressure from the market to drive more growth while sustaining margins.
Challenge
The CEO has asked you to review the landscape for the strategic move or moves the company should make.ou are the VP of strategy for an incumbent retailer coming under increasing pressure as a result of:
Intensified competition from traditional and new competitors.
Disrupting by discounters and digital attackers
Shifting consumer preferences.
The CEO and her executive team are under pressure from the market to drive more growth while sustaining margins.
Challenge
The CEO has asked you to review the landscape for the strategic move or moves the company should make.
Identify decision
Sequence decisions
Develop alternatives
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
