You are to prepare a case report as a critical reflection and strategic plan for a company of your choice listed on the ASX and positioned between the 200-300 level by market capitalisation. This means the company is in the ASX 300, but not in the ASX 200. Many are emerging companies and seeking growth. A list of the companies is available on the LMS. The report can be based on desk research, secondary research and primary research (i.e. ethnographic and netnographic observation only). Your first task is to provide a critical review of your chosen company and its marketing strategies (situation analysis). Your critical review is based on synthesizing readings from relevant company reports, databases, industry and government reports, websites and newspaper articles. Your second task is to analyse consumer insights about this company and its brands (or a specific brand) and, drawing on the situational analysis and observational findings, develop a strategic analysis and recommendations.