You are to research and analyze a current product on the market. Analyze and describe the past and current marketing and advertising strategies the company is using/used to sell their product. Identify strengths and weaknesses in both past and present campaigns. Example: To increase sales volume of M&M candies, Mars Bars successfully developed a (gimmick) campaign, involving the idea of adding a new color to the traditional colors of the candies. They got the consumer involved in voting for the new color. The new color chosen by the consumer was blue. Sales increased dramatically.

Based on reasoned argument, develop a marketing and advertising program of your own for an already existing product. Identify and present your product, your pricing strategy, your place of distribution, promotions, advertising and your position in the marketplace. Show how your contribution can significantly impact the area of personal relationships.