You are to select anexisting restaurantbusiness. This business will be used for all assessments in this subject.

Choose a business you are familiar with, it could be where you work or a business you would like to work for.

Once you have decided on a business please confirm your selection with your lecturer.

Research tasks:

1.1 What are the core activities of the business?

1.2 What is the current customer base?

1.3 Explain the current business values and current business direction

1.4 Outline the current resources available including people, technology and physical assets

1.5 Explain the current marketing strategies being executed by the business and assess its effectiveness.

Examine how it could be measured by the business.

1.6 Investigate previous marketing strategies and comment on the effectiveness

1.7 Conduct a Strength, Weakness, Opportunity, Treats.

1.8 Competitor analysis

1.9 Conduct a Political, Economic, Social, Technology analysis