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You are working as a marketing coordinator for a smart phone manufacturer. You have just realised that your manager is not familiar with the product
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Document for Marketing Manager Understanding the Product Life Cycle Stages 1 Definition and Explanation of Product Life Cycle Stages The product life cycle consists of four distinct stages that a prod...Get Instant Access to Expert-Tailored Solutions
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
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